Project 01

Ludic Clogs

An intentional balance of comfort with protection, built easy on the foot but solid on the ground. Simple & thought-through.

Dual Compound construction. Soft EVA foam for comfort with integrated TPU outsole for grip & durability.

A personal touch. Custom hardware & an array of tightening straps lets the user adjust his comfort & fit.

Taking cues from the predecessor Ludic Sliders, the clogs follow signature 'in-motion' design language & quiet perks.

Ludic clogs will start reaching you from last week of May 2026.

Raised of goal

This project shall be activated upon reaching 75% of its funding goal within the campaign duration.

View full details

Raised till now

Our total goal
75% Production starts from here

20%

Raised

Ludic committed to Project 01 before inviting the community to participate.

Contributions from backers move the project forward from activation to final delivery.

Total backers

2

Backers

Days

Early Bird ends in 30 Days

30

Days left

Tier wise contribution

0

Taster

2

Sous Chef

0

Head Chef
  • Why back Ludic Clogs?

    Ludic Clogs extend the Ludic Sliders archetype — a product that crossed 50,000+ units in a year. That trust matters.

    Built on injection-moulded construction, the form is weather-ready and versatile. A dual-material build pairs soft EVA for step-in comfort with a durable TPU outsole for grip, especially in wet conditions. Designed and developed in India, this will be among the first of its kind in the category.

    Custom straps and hardware aren’t add-ons — they’re intentional. Personalisation is thought into the product from day one.

  • The making of Ludic Clogs

    Ludic Clogs follow the fundamentals of any industrial design project. It starts in sketchbooks, post-its, design huddles — and lives rent free in our heads for a while. That’s ideation.

    Some concepts move into development. We use traditional CAD and modern tools like 3D printing to understand shape, volume and fit better. This is the back-and-forth phase — constant fine-tuning, almost like a badminton rally. Materials, colours, hardware and accessories are tested in parallel.

    Once resolved, we move into production. Moulds are opened across selected sizes, wear tests are done, and when everything checks out, production begins.

  •  Not your usual Clogs

    Ludic Clogs are designed as a complete system, not a standalone product. Comfort, grip, breathability and visual language are developed together — seen in the dual-material construction, wave-pattern footbed, side air vents and elastic woven back straps.

    Each element ties back to Ludic’s design philosophy. The result is a clog that’s adaptable, customisable and part of a larger ecosystem — not just another one-off slip-on.

Where you sit matters

How close you sit shapes how involved you are. Each tier offers a different way to participate, from observing early to shaping decisions along the way.

Pick what feels right for you.

Ludic Clogs

The final product created through Project 01. Delivered after completion — shaped by the community, from start to finish.
Taster
Sous Chef
Head Chef
The final product created through Project 01. Delivered after completion — shaped by the community, from start to finish.

Recipe Card

A printed card that captures the idea, materials, and thinking behind Project 01. A small keepsake from the process you were part of.
Taster
Sous Chef
Head Chef
A printed card that captures the idea, materials, and thinking behind Project 01. A small keepsake from the process you were part of.

Freebies

Few additional items included with your Project 01 delivery. Created exclusively for the Kitchen community.
Limited
Few More
A Lot More
Few additional items included with your Project 01 delivery. Created exclusively for the Kitchen community.

Stickers

A small set created for Project 01. A simple marker of being part of the Kitchen.
Taster
Sous Chef
Head Chef
A small set created for Project 01. A simple marker of being part of the Kitchen.

Early Product Access

Access to the product before it’s released publicly. A way to experience it first, as a contributor.
Taster
Sous Chef
Head Chef
Access to the product before it’s released publicly. A way to experience it first, as a contributor.

Ludic Credit

Store credit issued after the campaign concludes. Redeemable across Ludic for future purchases.
Taster
₹5,000Valid for 06 months
₹10,000Valid for 12 months
Store credit issued after the campaign concludes. Redeemable across Ludic for future purchases.

Additional Discount

An extra discount applied on future Ludic purchases. Available exclusively to Kitchen contributors. Valid for 6 months.
Taster
5%
10%
An extra discount applied on future Ludic purchases. Available exclusively to Kitchen contributors. Valid for 6 months.

Certificate of Co-creation

A digital certificate recognising your role in Project 01. Issued after the project is complete.
Taster
Digital
Digital + Print
A digital certificate recognising your role in Project 01. Issued after the project is complete.

Kitchen Ledger Access

Access to the project’s transparency dashboard. Track progress, milestones, and how the project moves forward.
Taster
Sous Chef
Head Chef
Access to the project’s transparency dashboard. Track progress, milestones, and how the project moves forward.

Kitchen Archive Access

Access to selected ideas, prototypes, and iterations that didn’t make the final cut. A view into the decisions behind what was chosen — and what wasn’t.
Taster
Sous Chef
Head Chef
Access to selected ideas, prototypes, and iterations that didn’t make the final cut. A view into the decisions behind what was chosen — and what wasn’t.

Voting Rights

A chance to weigh in on select design decisions during the project. Your input helps shape how the final outcome comes together.
Taster
Few Rights
All Rights
A chance to weigh in on select design decisions during the project. Your input helps shape how the final outcome comes together.

Exclusive DIY Kit

A hands-on kit created for deeper participation. Designed for contributors who want to engage beyond the finished product.
Taster
Sous Chef
Head Chef
A hands-on kit created for deeper participation. Designed for contributors who want to engage beyond the finished product.

Ludic Design Journal

A designed journal created by Ludic for the Kitchen community. Filled with sketches, ideas, and playful explorations from the process.
Taster
Sous Chef
Head Chef
A designed journal created by Ludic for the Kitchen community. Filled with sketches, ideas, and playful explorations from the process.

Campaign Feature

Your name featured as part of Project 01’s story. A public acknowledgement of your contribution.
Taster
Sous Chef
Head Chef
Your name featured as part of Project 01’s story. A public acknowledgement of your contribution.

New Product Ideas

An opportunity to submit ideas for future Ludic projects. Selected inputs may inform what the Kitchen explores next.
Taster
Sous Chef
Head Chef
An opportunity to submit ideas for future Ludic projects. Selected inputs may inform what the Kitchen explores next.

Exclusive Event Gatherings

Invite-only gatherings with the Ludic team and fellow contributors. Designed for deeper connection beyond the digital process.
Taster
Sous Chef
Head Chef
Invite-only gatherings with the Ludic team and fellow contributors. Designed for deeper connection beyond the digital process.

Limited Edition Custom Colorway

Access to a colourway created exclusively for Kitchen contributors. Available only as part of Project 01.
Taster
Sous Chef
Head Chef
Access to a colourway created exclusively for Kitchen contributors. Available only as part of Project 01.
Taster

Taster

Tier 1
Early Bird

Early access + the product + a light touch

You’re an explorer who is dipping his feet into new things but with ease. You’re an observer who chooses his moments to contribute. You test the waters before diving fully, emotionally and financially. You like sitting back and relaxing and wait for your moment.
Ludic Clogs (Project 01)
Recipe card + stickers
Co-creator icon
Early access updates
₹2,000
₹2,500
(Inclusive of all taxes)

Early bird ends in

Sous Chef

Sous Chef

Tier 2
Early Bird

Participation + influence + full value back

You’re a safe player. You stay in neutral zones neither too much, nor too less. This is the middle ground, your safe space. You get the affordability and a certain closeness to the creation/action. You like options for just-in-cases. You live and thrive in unpredictable scenarios.
Everything in Taster + Ludic Credit
Kitchen Ledger access
Voting rights
Certificate of co-creation
₹4,000
₹5,000
(Inclusive of all taxes)

Early bird ends in

Head Chef

Head Chef

Tier 3
Early Bird

Maximum involvement + legacy-level access

You like to take a leap, take things head-on. You love control and being able to manage things closely. You love VIP treatments, premium access, beyond the velvet rope. You’re experiential. You don’t hold back from spending on new experiences, indulgence, and legacies.
Everything in Sous Chef + DIY / Legacy kit
Focus group access
Campaign feature
Exclusive events
₹8,000
₹10,000
(Inclusive of all taxes)

Early bird ends in

How Kitchen works

Every Ludic Kitchen project follows the same clear path from entry to outcome. You choose how involved you want to be, join the project early, stay connected as it takes shape, and finally receive what you helped bring to life.

Four steps. One shared journey.

Pick how closely you want to be involved. Each tier defines your access, participation, and benefits.

Confirm your participation & secure your place. Your contribution unlocks your tier access & moves project forward.

The project begins. Follow the process, get access, and participate as your tier allows.

Get the final product and your tier benefits. And the pride of having been part of the journey.

01

Choose Tier

Pick how closely you want to be involved. Each tier defines your access, participation, and benefits.

02

Contribute

Confirm your participation & secure your place. Your contribution unlocks your tier access & moves project forward.

03

Co-create

The project begins. Follow the process, get access, and participate as your tier allows.

04

Redeem

Get the final product and your tier benefits. And the pride of having been part of the journey.

All your questions, answered

Project 01 - Ludic Clogs is built in the open. This section answers practical questions about the product, process, and delivery; so you can decide with confidence.

Comfort

All-day comfort, breathability, and support Sizing & Fit

Yes. Ludic Clogs are built for extended wear — from daily movement to long travel days, across seasons.

The footbed is made from soft EVA foam (35–40A Shore hardness) for cushioning and shock absorption, paired with a firmer TPU outsole for stability, grip, and durability. The relaxed fit and breathable construction help reduce fatigue over time.

Ludic Clogs feature integrated side air vents that allow continuous airflow and reduce heat build-up.

While no closed footwear can completely eliminate sweating, the ventilated design improves breathability and keeps the foot cooler during prolonged wear.

A relaxed fit refers to footwear that isn’t designed to tightly hug or lock the foot in place.

Clogs belong to a category of slip-on footwear without laces or multi-point adjustments, unlike sneakers that rely on tightening systems to secure the foot. Because there’s no lace structure to fine-tune fit, clogs are intentionally designed with a slightly roomier shape that allows natural foot movement, easier on-off wear.